Every plan includes AI-powered WhatsApp automation, M-Pesa payments, and real-time lead qualification. Credits keep usage transparent across conversations, AI replies, follow-ups, and broadcasts.
150
trial credits
1-10
credits per window
6-10
broadcast credits
Growth+
ad-to-sale attribution
ChatPilot Billing
Credits live
Monthly credits do not roll over. Top-up packs are available anytime on paid plans, and overage can be enabled with a cap.
Start without a card, test the AI assistant, and prove WhatsApp lead qualification before paying.
$0
7-day trial
Validate before paying
For small businesses that need WhatsApp automation, M-Pesa collection, simple campaigns, and basic reporting.
$29
per month
Lean WhatsApp selling
For active WhatsApp sellers who need stronger segmentation, follow-up automation, exports, and attribution.
$79
per month
Best conversion runway
For high-volume merchants that need unlimited campaigns, deeper automation, API access, and longer retention.
$149
per month
High-volume automation
For agencies and multi-location operators that need custom limits, white-labeling, and dedicated support.
Custom
annual or custom
Enterprise controls
| Metric | |||||
|---|---|---|---|---|---|
| Selected monthly price | $0 | $29/month | $79/month | $149/month | Custom |
| Billing period | 7-day trial | Monthly billing | Monthly billing | Monthly billing | Custom |
| Annual price | - | $290/year (2 months free) | $790/year | $1,490/year | Custom |
| Included credits/month | 150 | 700 | 2,500 | 5,500 | Custom |
| Approx. conversations/month | ~75 | ~300 | ~500-800 | ~1,000-1,500 | Unlimited |
| Transaction fee (% GMV) | - | 1.5% | 1.0% | 0.75% | 0.25-0.5% |
| Overage rate | Hard stop | $0.15/message | $0.12/message | $0.10/message | Negotiated |
A credit is ChatPilot's unified usage unit. One 24-hour conversation window costs 1-10 credits depending on category. AI responses add 1 credit once per window.
Inbound messages are free and unlimited. Credits are only deducted when a new conversation window opens or when billable automation fires. Multiple messages inside the same 24-hour window do not add another base window charge.
$12
500 credits
$0.024/credit
$40
2,000 credits
$0.020/credit
$108
6,000 credits
$0.018/credit
$320
20,000 credits
$0.016/credit
| Conversation type | Credits per window | Typical use |
|---|---|---|
| Service | 1 credit | Customer questions, support, inbound enquiries |
| Utility | 2 credits | Order updates, payment confirmations, booking reminders |
| Authentication | 6 credits | OTP and verification flows |
| Marketing | 8 credits | Promotional messages and announcements |
| AI response surcharge | +1 credit | Applied once per window where AI generates a reply |
Broadcasts are priced per recipient separately from monthly conversation usage. The estimator mirrors the pre-send summary merchants see before confirming a campaign.
| Recipients per campaign | Credits per recipient | Effective cost (Growth Pack) |
|---|---|---|
| 1-100 | 10 credits | ~$0.20/recipient |
| 101-500 | 9 credits | ~$0.18/recipient |
| 501-2,000 | 8 credits | ~$0.16/recipient |
| 2,001-10,000 | 7 credits | ~$0.14/recipient |
| 10,000+ | 6 credits | ~$0.12/recipient |
Campaign setup fee is 3 credits flat and is waived for campaigns to 50 or more recipients.
Uses Growth Pack rate: $0.020/credit.
The campaign can be funded from the sample balance, with eligible delivery failures refunded back to credits.
Add only the capabilities that create more campaign, retention, reporting, or operator capacity.
$6-$8/month
Additional dashboard user with full access.
$3.50-$5.00/month
Inbox and hand-off access only, without campaigns or analytics.
$19/month
Daily, weekly, or monthly automated broadcast scheduling.
$29/month
Split an audience across 2 templates with automatic winner selection.
$9/month
Pre-built re-engagement, abandoned cart, and seasonal templates.
$9/month
Extend Starter retention from 30 days to 90 days.
$19/month
Extend Growth retention from 90 days to 12 months.
$49 one-time
Import up to 2 years of prior conversation and order data.
$9/month
Weekly or monthly PDF reports emailed to the owner.
$49/month
Cross-tenant aggregate dashboard, white-label reports, and export.
These tables follow the uploaded pricing architecture exactly, using plain Yes/No states for clarity.
| Feature | |||||
|---|---|---|---|---|---|
| WhatsApp number (WABA) | 1 | 1 | 1 | 2 | Unlimited |
| Inbound messages | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Outbound conversation credits | 150 | 700/month | 2,500/month | 5,500/month | Custom |
| Credit top-up packs | No | Yes | Yes | Yes | Yes |
| M-Pesa credit top-up | No | Yes | Yes | Yes | Yes |
| Overage opt-in (with cap) | No | Yes | Yes | Yes | Yes |
| Broadcast campaigns | No | Yes | Yes | Yes | Yes |
| Template management | No | Yes | Yes | Yes | Yes |
| Template auto-sync (360dialog) | No | Yes | Yes | Yes | Yes |
| Opt-out / STOP list management | Yes | Yes | Yes | Yes | Yes |
| WhatsApp Coexistence (staff access) | No | No | Yes | Yes | Yes |
| Feature | |||||
|---|---|---|---|---|---|
| AI-powered reply generation | Yes | Yes | Yes | Yes | Yes |
| Intent classification (HOT/WARM/COLD) | Yes | Yes | Yes | Yes | Yes |
| Multilingual support (Swahili, Sheng, English) | Yes | Yes | Yes | Yes | Yes |
| Knowledge base (vector search) | 100 chunks | 500 chunks | 2,000 chunks | 5,000 chunks | Unlimited |
| Knowledge base delta sync (content hash) | No | Yes | Yes | Yes | Yes |
| Bot name customisation | Yes | Yes | Yes | Yes | Yes |
| AI rate limit (LLM RPM) | 10 RPM | 30 RPM | 60 RPM | 120 RPM | Custom |
| AI fine-tuning / custom scoring model | No | No | No | No | Yes |
| Day-one empty KB fallback behaviour | Yes | Yes | Yes | Yes | Yes |
| Feature | |||||
|---|---|---|---|---|---|
| HOT / WARM / COLD classification | Yes | Yes | Yes | Yes | Yes |
| Lead score visible in dashboard | Yes | Yes | Yes | Yes | Yes |
| HOT lead WhatsApp alert to owner | Yes | Yes | Yes | Yes | Yes |
| Simultaneous HOT leads tracked | 5 | 10 | 50 | 200 | Unlimited |
| Custom scoring rules (rule editor) | No | No | Yes | Yes | Yes |
| Lead score history retained | 7 days | 30 days | 90 days | 180 days | Unlimited |
| HubSpot pipeline sync | No | No | Yes | Yes | Yes |
| Webhook on lead score change | No | No | No | Yes | Yes |
| Lead export (CSV) | No | Yes | Yes | Yes | Yes |
| AI model fine-tuning for scoring | No | No | No | No | Yes |
| Batch re-score (on-demand) | No | No | No | 500 credits/run | Included |
| Feature | |||||
|---|---|---|---|---|---|
| Active sequences (simultaneous) | 1 | 3 | 10 | 30 | Unlimited |
| Steps per sequence | 2 | 3 | 5 | 8 | Unlimited |
| Delay types | Fixed time | Fixed time | Fixed + day-of-week | Cron, relative, absolute | All |
| Conditional branching (if replied / if paid) | No | No | Yes | Yes | Yes |
| AI-generated follow-up message content | No | No | Yes | Yes | Yes |
| Human hand-off trigger in sequence | No | Yes | Yes | Yes | Yes |
| Sequence template library | No | 3 templates | 10 templates | Unlimited | Unlimited + custom |
| Sequence duplication / cloning | No | No | Yes | Yes | Yes |
| Follow-up performance analytics | No | Basic | Full | Full | Full + export |
| Execution credits (per step) | - | 0.5 credits | 0.5 credits | 0.5 credits | Negotiated |
| Feature | |||||
|---|---|---|---|---|---|
| Active campaigns (simultaneous) | 0 | 1 | 5 | 15 | Unlimited |
| Campaigns per month (completed) | 0 | 2 | 10 | Unlimited | Unlimited |
| Saved audience segments | 0 | 3 | 10 | Unlimited | Unlimited |
| Segment filter complexity | - | Simple tag-based | Tag + behaviour | Advanced AND/OR | Custom SQL |
| Segment evaluation (<500 contacts) | - | Free | Free | Free | Free |
| Segment evaluation (500-5,000) | - | 5 credits | 5 credits | 5 credits | Included |
| Segment evaluation (5,000-50,000) | - | 20 credits | 20 credits | 20 credits | Included |
| Campaign scheduling | No | Yes | Yes | Yes | Yes |
| Recurring / cron campaigns | No | No | Add-on $19/mo | Yes | Yes |
| Post-campaign follow-up sequence | No | No | Yes | Yes | Yes |
| A/B template testing | No | No | Add-on $29/mo | Yes | Yes |
| Campaign cloning | No | No | Yes | Yes | Yes |
| Suppression lists | No | No | Yes | Yes | Yes |
| Conversion tracking (campaign to order) | No | No | Yes | Yes | Yes |
| Campaign performance report | No | Basic | Full | Full | Full + export |
| Pre-send credit estimate + ROI projection | No | Yes | Yes | Yes | Yes |
| Credit refund on delivery failure | No | Yes | Yes | Yes | Yes |
| Feature | |||||
|---|---|---|---|---|---|
| Included full seats | 1 | 2 | 5 | 10 | 25 |
| Extra full seat | - | $8/mo | $7/mo | $6/mo | Negotiated |
| Agent-only seat (inbox + hand-off) | - | $5/mo | $4/mo | $3.50/mo | $3/mo |
| Role: owner | Yes | Yes | Yes | Yes | Yes |
| Role: admin | No | No | Yes | Yes | Yes |
| Role: agent | No | Yes | Yes | Yes | Yes |
| Role: analyst (read-only) | No | No | Yes | Yes | Yes |
| Role: agency_manager (cross-tenant) | No | No | No | No | Yes |
| WhatsApp onboarding for new agents | No | Yes | Yes | Yes | Yes |
| Seat billing (next cycle, no mid-cycle charge) | - | Yes | Yes | Yes | Yes |
| Feature | |||||
|---|---|---|---|---|---|
| M-Pesa STK push (Safaricom) | Yes | Yes | Yes | Yes | Yes |
| PayHero payment channel | Yes | Yes | Yes | Yes | Yes |
| Transaction fee (% of GMV) | - | 1.5% | 1.0% | 0.75% | 0.25-0.5% |
| Platform fee deducted at settlement | - | Yes | Yes | Yes | Yes |
| WooCommerce order sync | No | No | Yes | Yes | Yes |
| Order management dashboard | No | Yes | Yes | Yes | Yes |
| Payment webhook (raw callback stored) | Yes | Yes | Yes | Yes | Yes |
| CAPI purchase event auto-fire | No | No | Yes | Yes | Yes |
| Feature | |||||
|---|---|---|---|---|---|
| Conversation volume dashboard | Yes | Yes | Yes | Yes | Yes |
| Message delivery rates (sent/delivered/read) | Yes | Yes | Yes | Yes | Yes |
| Revenue dashboard (orders + payments) | No | Yes | Yes | Yes | Yes |
| Campaign performance analytics | No | Basic | Full | Full | Full |
| Lead funnel visualisation (HOT/WARM/COLD) | No | No | Yes | Yes | Yes |
| Follow-up sequence performance | No | No | Yes | Yes | Yes |
| ctwa_clid attribution (ad to conversation to sale) | No | No | Yes | Yes | Yes |
| Meta CAPI event forwarding | No | No | Yes | Yes | Yes |
| Google Ads conversion sync | No | No | No | Yes | Yes |
| Data retention (rolling window) | 7 days | 30 days | 90 days | 12 months | Unlimited |
| Data retention extension | - | Add-on $9/mo | Add-on $19/mo | Included | Unlimited |
| CSV / JSON export | No | No | Yes | Yes | Yes |
| Scheduled email reports | No | No | Add-on $9/mo | Yes | Yes |
| Webhook / API access to analytics | No | No | No | Yes | Yes |
| Custom dashboard builder | No | No | No | No | Yes |
| White-label reports (agency) | No | No | No | No | Yes |
| Cross-tenant aggregate analytics (agency) | No | No | No | No | Add-on $49/mo |
| Integration | |||||
|---|---|---|---|---|---|
| Meta WhatsApp Cloud API (via 360dialog) | Yes | Yes | Yes | Yes | Yes |
| Meta CAPI (Conversions API) | No | No | Yes | Yes | Yes |
| Meta Pixel | No | No | Yes | Yes | Yes |
| HubSpot CRM | No | No | Yes | Yes | Yes |
| WooCommerce REST API | No | No | Yes | Yes | Yes |
| Google Ads (conversion sync) | No | No | No | Yes | Yes |
| Twilio (SMS fallback) | No | No | No | Yes | Yes |
| Webhook (outbound events) | No | No | No | Yes | Yes |
| REST API access | No | No | No | Yes | Yes |
| Feature | |||||
|---|---|---|---|---|---|
| Multi-tenant isolation (phone_number_id routing) | Yes | Yes | Yes | Yes | Yes |
| Meta Embedded Signup (Tech Provider) | Yes | Yes | Yes | Yes | Yes |
| Webhook deduplication (idempotency) | Yes | Yes | Yes | Yes | Yes |
| Sub-5s webhook 200 OK guarantee | Yes | Yes | Yes | Yes | Yes |
| Bot / human conflict resolution (Coexistence) | No | Yes | Yes | Yes | Yes |
| wa.me deep-link human takeover | No | Yes | Yes | Yes | Yes |
| Data residency | Shared | Shared | Shared | Shared | Dedicated |
| Uptime SLA | - | - | - | 99.5% | 99.9% |
| Support channel | In-app | Email + chat | Priority email | Dedicated manager | |
| Onboarding | Self-serve | Self-serve | Guided | Guided + call | White-glove |
| Agency white-label (bot name + subdomain) | No | No | No | No | Yes |
Execution credits are deducted from the credit balance per sequence step fired. Sequences aborted early because a contact replied or converted refund unused step credits automatically.
Agencies get partner-level credit rates, client economics, and operational tooling once they manage five or more ChatPilot tenants.
25% revenue share on all managed plans, paid monthly
Bulk WABA onboarding tooling and embedded signup flow
Agency Pack credit rate ($0.016/credit) for all managed tenants
Cross-tenant analytics dashboard add-on at $49/month
White-label bot name and dashboard subdomain
Reduced transaction fee for clients: 0.5% flat across all GMV
Dedicated support channel and quarterly business reviews
The answers below reflect the credit, overage, payment, attribution, cancellation, and refund rules from the pricing document.
A message is any outbound WhatsApp message sent by the platform on behalf of a tenant. Inbound customer messages are always free and unlimited. ChatPilot meters usage by 24-hour conversation window, not individual chat bubble.
If overage opt-in is enabled, sending continues up to your self-set cap and the overage rate is billed at the end of the cycle. If overage is disabled, the bot pauses and customers receive a holding message. Usage alerts fire at 80% and 95%.
Monthly included credits reset on your billing date and do not roll over. Top-up pack credits are valid for 12 months from purchase date.
The platform fee is deducted at settlement, so the merchant receives net of the plan fee rate. The rate is visible in real time on payments and revenue dashboards.
Yes. Credit top-up packs can be purchased via M-Pesa STK push from the dashboard. Annual subscription plans can also be settled via M-Pesa on request. Monthly subscriptions are billed via Stripe card.
When a customer clicks a Meta ad and opens WhatsApp, Meta passes a ctwa_clid in the referral object. ChatPilot links that identifier to conversations, orders, and payments, giving Growth plans and above ad-to-sale attribution.
Your data is retained for 30 days after cancellation and then deleted. Growth plans and above can export contacts, conversations, orders, and analytics at any time.
Credits are held before a broadcast sends. If a message fails delivery because the contact is not on WhatsApp, opted out, blocked, or the template is rejected, the per-recipient credit allocation is refunded within 24 hours.
Meta Africa conversation fees, 360dialog BSP rates, AI cost, infrastructure allocation, and exchange rates are reviewed quarterly.
| Plan | Monthly cost | Included credits | Est. WA cost | Est. AI cost | Infra allocation | Gross margin |
|---|---|---|---|---|---|---|
| Starter | $29 | 700 | $11.74 | $1.65 | $7.00 | ~26% (~44% with txn fee) |
| Growth | $79 | 2,500 | $19.15 | $2.74 | $6.00 | ~61% (~69% with txn fee) |
| Growth Pro | $149 | 5,500 | $22.80 | $5.47 | $5.50 | ~74% (~79% with txn fee) |
| Custom | $399+ | Custom | $54.39 | $16.38 | $10.00 | ~77% (~80% with txn fee) |
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Pricing effective May 2026. Amounts stay synchronized with the selected billing currency and interval.